An article from DNA Bangalore states that the Indian smartphone users are way smarter than their American
counterparts. And they are heavier users of social networking sites too.
In spite of having less than 50% of users that the US has (245 million), Indian smartphone consumers use their gadgets more than US citizens.
Fifty-six per cent of Indian smartphone users go online multiple times a day (more than thrice) compared to 53% in the US. In fact, 94% of Indians connect to the Internet at least once a day compared to 88 per cent of Americans.
Indians also use smartphones more for emails than those in the US. About 81% are heavy users of email in India, compared to 73% in the US.
And yes, social network usage using smartphones is higher among Indians with 76% compared to US citizens at 54%. The survey had a few surprises in store revealing that the usage of smart phone in the age group of 18- 29 is the highest.
The findings are from a survey recently conducted by Google in partnership with market research company IPSOS and the Mobile Marketing Association (MMA).
Lalitesh Katragadda, country head-India of Products for Google, remarked, “Culturally, even beyond the well-educated, mainstream Indians are technology curious and device savvy. We believe that the Internet like telephony did, is making the leap from wired internet to mobile, and hundreds of millions of Indians will go online on their mobile devices.”
Some voices from the users . . .- >
Anita Tandur’s life revolves around her smartphone. “My day starts with checking out Facebook and Whatsapp. I check my mails on my Blackberry. And yes, my profession requires me to work on Excel sheets, which I do all the time on my device, said Tandur, retail operations manager with Gokaldas Images.
Digital media professional Sarita Pandey has been using a Blackberry since 2007, and she depends on it for nearly everything that she does in a day. “This is where I read all my mails, respond to 50% of the office mails. I check news, and use it for checking out local restaurants and movie theatres. I check movie ratings online and book tickets too,” she said. Facebook and Twitter, of course, remain on all through the day.
For MBA student Divyalina Bhuyan life is “impossible” without a smartphone. Apart from using messengers and social networking sites, she uses Google Maps and prefers her Blackberry for emails. Bipasha Chaudhuri, a sales professional with Dun and Bradstreet, is too used to mobile Internet.
Chaudhuri prefers to stay “connected” all the time.
However, while some might be tech savvy utilising their smartphone features to the maximum, others still use theirs for basic needs.
Though more of a “big screen” user, Devangshu Dutta, chief executive of consulting firm Third Eyesight, falls back on his smartphone for email, browsing and social media typically when using a laptop is not convenient or feasible. Dutta is also a frequent user of maps and GPS.
In spite of having less than 50% of users that the US has (245 million), Indian smartphone consumers use their gadgets more than US citizens.
Fifty-six per cent of Indian smartphone users go online multiple times a day (more than thrice) compared to 53% in the US. In fact, 94% of Indians connect to the Internet at least once a day compared to 88 per cent of Americans.
Indians also use smartphones more for emails than those in the US. About 81% are heavy users of email in India, compared to 73% in the US.
And yes, social network usage using smartphones is higher among Indians with 76% compared to US citizens at 54%. The survey had a few surprises in store revealing that the usage of smart phone in the age group of 18- 29 is the highest.
The findings are from a survey recently conducted by Google in partnership with market research company IPSOS and the Mobile Marketing Association (MMA).
Lalitesh Katragadda, country head-India of Products for Google, remarked, “Culturally, even beyond the well-educated, mainstream Indians are technology curious and device savvy. We believe that the Internet like telephony did, is making the leap from wired internet to mobile, and hundreds of millions of Indians will go online on their mobile devices.”
Some voices from the users . . .- >
Anita Tandur’s life revolves around her smartphone. “My day starts with checking out Facebook and Whatsapp. I check my mails on my Blackberry. And yes, my profession requires me to work on Excel sheets, which I do all the time on my device, said Tandur, retail operations manager with Gokaldas Images.
Digital media professional Sarita Pandey has been using a Blackberry since 2007, and she depends on it for nearly everything that she does in a day. “This is where I read all my mails, respond to 50% of the office mails. I check news, and use it for checking out local restaurants and movie theatres. I check movie ratings online and book tickets too,” she said. Facebook and Twitter, of course, remain on all through the day.
For MBA student Divyalina Bhuyan life is “impossible” without a smartphone. Apart from using messengers and social networking sites, she uses Google Maps and prefers her Blackberry for emails. Bipasha Chaudhuri, a sales professional with Dun and Bradstreet, is too used to mobile Internet.
Chaudhuri prefers to stay “connected” all the time.
However, while some might be tech savvy utilising their smartphone features to the maximum, others still use theirs for basic needs.
Though more of a “big screen” user, Devangshu Dutta, chief executive of consulting firm Third Eyesight, falls back on his smartphone for email, browsing and social media typically when using a laptop is not convenient or feasible. Dutta is also a frequent user of maps and GPS.
No comments:
Post a Comment